WhatsApp Now Open to Business Adverts

WhatsApp has finally announced that it will start integrating business services into its application before the end of 2016. The company announced that it would enhance data sharing with Facebook and begin allowing some companies to send messages to users. This is the first time WhatsApp has changed its privacy policy since being bought by Facebook in 2014.

Sharing of Data

The company will begin sharing users’ phone numbers with Facebook, which it will use to provide advertisements and more relevant friends’ suggestions. They reiterated that this would assist them in tackling abuse and spam as well as offering relevant advertisements.  Facebook will use the data to connect people who have exchanged phone numbers but are yet to add one another as friends on the social network.

WhatsApp also confirmed that it would share information as to when people last used the service. However, they affirmed that they do not intend to share the contents of user messages which are encrypted. They assured users that encrypted messages will remain private and that no one will be able to read them, not even WhatsApp or Facebook. They said that users would have a choice of opting out of information sharing with Facebook by following the procedure outlined on their website.

Marketing Messages

The company said that businesses would be able to send messages to users, such as bank updates and airline flight alerts via WhatsApp while also allowing delivery notifications, appointment information, and marketing messages. Marketing messages would include offers for what might interest a user. The company said it would test these features and ensure that users are not saturated with ads. Furthermore, they added that they would not allow banner ads on their app.

Only time will tell if the app will actually keep its word.

 

Latest Posts

Monsanto Restricts GMO Cotton Seed to India

Monsanto Restricts GMO Cotton Seed to India

Monsanto Co. recently withdrew an application that was seeking regulatory approval for cotton seeds to be sold in India. This took place in the middle of a debate with the government on the subject of royalty fees. According to the spokesperson of Monsanto Co., Christi Dixon, the application was…

Brexit vote: Finance ministers meet to discuss impact

Brexit vote: Finance ministers meet to discuss impact

An urgent meeting with Chancellor George Osborne has been called by UK finance ministers from the three devolved governments. This came after Finance Secretaries Derek Mackay from Scotland, Mairtin O Muilleoir from Northern Ireland, and Mark Drakeford from Wales met in Cardiff. The finance ministers…

Wells Fargo fined for $70 million for mortgage malpractice

Wells Fargo fined for $70 million for mortgage malpractice

The U.S. Comptroller of the Currency fined Wells Fargo on Wednesday due to some malpractice in mortgage services. Between March 2013 and October 2014, according to the regulator, Wells Fargo made some escrow calculation errors. These errors, in some cases, led to incorrect denial modifications. The…

What you need to do before you quit your job

What you need to do before you quit your job

Quitting your job is a dream for many, especially if you’ve been unhappy there! In other cases, it may be as simple as moving on to greener pastures: a higher salary, a better position, or a company that is more compatible with your career and personality. Regardless of the scenario, ending…

How do you determine if you can buy a house?

How do you determine if you can buy a house?

Owning a home is a gigantic milestone in our lives. It’s not a decision that should be taken lightly as it is a huge financial commitment, and locks you into a specific neighborhood (renting always keeps your options open). If you think you’re ready to buy, there are a few things to keep…

What is a Mutual Fund?

What is a Mutual Fund?

There is no strict legal definition of the term “mutual fund”. Usually, the term “mutual fund” means an investment fund that is open to the public. A mutual fund is a way of investing money collectively with other investors. The main advantage of investing capital through a…

What is a Mutual Fund?

What is a Mutual Fund?

There is no strict legal definition of the term “mutual fund”. Usually, the term “mutual fund” means an investment fund that is open to the public. A mutual fund is a way of investing money collectively with other investors. The main advantage of investing capital through a…

Greece’s last chance to be in the Eurozone!

Greece’s last chance to be in the Eurozone!

On July 7th , 2015, European leaders will have a final word with Greece and there they will decide how to respond to the Greek referendum. The country is almost bankrupt and the complete financial structure has been collapsed. Standing in such a grave crises when the question rises whether Greece…

LATEST Videos